The Wild Success of El Pollo Loco

El Pollo Loco (also known as “The Crazy Chicken” in Spanish) is the leading quick-service restaurant chain in the United States concentrating on flame-grilled chicken and other Mexican-inspired meals. The chain was founded in Guasave, Mexico during the 1970s. El Pollo Loco’s incredible success is a result of the one of a kind the award-winning fresh “pollo” is prepared. The trained cooks marinate it using a unique recipe that’s been used by generation, comprised of ingredients like herbs, spices, and various juices. Once it’s marinated, the chicken is flame-grilled, meticulously hand-cut and then served fresh.

El Pollo Loco’s signature chicken is prepared daily on open flames and it incorporates ingredients such as entire tomatoes, avocados, serrano peppers, and cilantro. The result is delicious salsas, guacamole, and tasty dressings, all of which are made from scratch. To view the El Pollo Loco kitchen is to watch Mexican cooking at its finest. In fact, customers may choose to watch as the grill masters prepare the delectable food.

El Pollo Loco has also developed a reputation for its healthier alternatives versus most fast food meals, all of which is served in a setting known for being colorful and contemporary. El Pollo Loco’s unique menu with healthier alternatives targets a richly wide range of customers across many different socio-economic backgrounds.

Today, El Pollo Loca has more than 400 distinct locations around the country, including California, Arizona, Nevada, Texas, and Utah. The majority of restaurants consist of a free-standing building with a drive-thru service with a size of about 2,200 to 3,000 square feet.